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How dynamic pricing works on RepSpark

Overview

Dynamic pricing is a powerful feature of the RepSpark platform that allows brands to automatically adjust product pricing based on various business rules and conditions. Instead of setting static prices, dynamic pricing enables your prices to respond intelligently to different scenarios like order volume, order type, customer type, product category, and more.

How It Works

RepSpark implements dynamic pricing through custom pricing plugins that are tailored to your specific business needs. These plugins are pieces of custom code that run whenever an order is placed, automatically applying your defined pricing rules.

Key Features

  • Order-Based Rules - Apply discounts based on order type, volume, or timing
  • Customer-Based Rules - Set pricing tiers for different customer levels or types
  • Product-Based Rules - Adjust pricing for specific product categories or styles
  • Quantity-Based Rules - Implement volume discounts as quantities increase
  • Conditional Logic - Create complex pricing scenarios with multiple conditions
  • Wholesale Price Protection - Maintain margin requirements even with dynamic pricing

Example Use Cases

Here are some real-world examples of how brands use dynamic pricing on RepSpark:

Order Type Dynamic Pricing

You can adjust your pricing depending on the order type; for example, you might want to offer discounts to those who order at-once, to beef up your immediate cash flow and help get rid of stock:

  • normal pricing on at once orders
  • 10% higher prices on prebook orders 
  • keep pricing the same for orders that were already submitted, while raising prices for future reorders 

Tournament Order Discounting

A golf or sportswear brand might implement tiered discounting for tournament orders:

  • 15% discount for any tournament order
  • 20% discount for tournament orders with 100+ units
  • 25% discount for tournament orders with 200+ units

Customer Level Pricing

Brands can create differentiated pricing based on customer importance:

  • Level 1 customers receive 30% off
  • Level 2 customers receive 25% off
  • Level 3 customers receive 20% off

Product-Specific Pricing

Custom pricing can be applied to specific product categories:

  • Embroidery or logo placement priced at $12 for golf finishes
  • Standard finishes priced at $4.50
  • Specialty finishes priced at $15

Minimum Order Requirements

Implement discounting that only activates when certain thresholds are met:

  • 5% discount on sock products when wholesale value exceeds $1,000
  • 10% discount on sock products when wholesale value exceeds $1,800

Implementation Process

Adding dynamic pricing to your RepSpark store requires a custom development engagement:

  1. Consultation - Discuss your pricing needs with your account manager
  2. Requirements - Document your specific pricing rules and scenarios
  3. Statement of Work - Receive a proposal from our Professional Services team
  4. Development - Our engineers will create your custom pricing plugin
  5. Testing - Validate that the pricing rules work as expected
  6. Deployment - Implement the solution in your production environment

Benefits

  • Pricing Consistency - Ensure pricing rules are applied uniformly
  • Operational Efficiency - Eliminate manual price calculations
  • Customer Satisfaction - Provide appropriate pricing automatically
  • Margin Protection - Safeguard profitability while offering competitive pricing
  • Flexibility - Adapt pricing strategies to different business scenarios

Next Steps

To implement dynamic pricing for your brand:

  1. Document your current pricing rules and any new pricing scenarios you want to enable
  2. Contact your RepSpark account manager to discuss your requirements
  3. Request a consultation with our Professional Services team
  4. Review and approve the Statement of Work
  5. Work with our team during implementation and testing

Dynamic pricing is a powerful tool by allowing you to quickly adapt your pricing strategy without manual intervention.

If you have any questions about dynamic pricing or want to explore how it could benefit your brand, please contact your RepSpark account manager or reach out to support@repspark.com.