How to make an assortment-Accelerate 101

What is an assortment?

An assortment is a curated grouping of products, organized intentionally to make buying easier, merchandising stronger, and sales more effective. Instead of presenting a full catalog, assortments highlight the right products, to the right customer, at the right time.

How to utilize assortments effectively

Assortments are powerful because they simplify complexity and guide behavior. Here’s how they’re typically used:

1. Simplify the buying experience

Group relevant products together so customers don’t have to search through everything. This reduces decision fatigue and helps buyers act faster.

2. Speed up order entry

Pre-defined product sets allow reps or customers to quickly add multiple items, reducing friction and saving time during ordering.

3. Merchandising & storytelling

Use assortments to tell a cohesive story, by season, collection, theme, or use case (e.g., “Spring Essentials” or “Back-to-School”). This makes products more compelling.

4. Seasonal & campaign launches

Launch new collections or promotions through targeted assortments, ensuring visibility and alignment with marketing efforts.

5. Control what customers see

Customize assortments by customer segment, region, or channel to ensure buyers only see what’s relevant to them.

6. Increase average order value (AOV)

Bundle complementary products together to encourage larger purchases (e.g., outfit bundles, kits, or collections).

7. Internal organization

Help internal teams (sales, merchandising, operations) stay aligned by structuring products in a way that mirrors go-to-market strategies.